Astroturfing

Astroturfing is the practice of masking the sponsors of a message or organization to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source’s financial connection.

1 thought on “Astroturfing”

  1. This is active in our local television ads right now. The credits will say something like “Citizens for Responsible Taxes” or similar, but in fact, these ads are bought and paid for by big money lobbyists, such as gaming commissions, food producers, oil and gas companies, religious organizations, etc. None of which are grassroots organizations of individuals pooling money to protest something. This is misrepresentation and should be illegal, but since Citizens United and other efforts by our illustrious leaders, it is easy to hide the true source of funds and fool the voters. Don’t be fooled.

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